There always needs to be a medium that allows people to communicate with the companies and thoroughly understand the product. However, companies try their best by organising campaigns and including FAQs in their content, making it easier to come through general consumer issues.
But what happens if the user has a query apart from FAQs, then? We might think we have chatbots that will handle the issue, but these chatbots are bots and sometimes unable to identify the root problem. So comes the concept of call tracking plays a significant role in lead nurturing because a user with a product query can be your next regular client.
So some reasons can simplify why call tracking is more effective for lead generation efforts.
1. Best ROI
When companies invest in Ad campaigns, they make sure they grasp a higher percentage of ROI from that campaign. But in specific campaigns like PPC (pay per click), there is a hike in website traffic and engagement, but there is a minimal chance of them becoming customers.
So in such campaigns, one can attain significantly greater website traffic, but ROI is not guaranteed. Whereas when the user is in contact through call tracking, it is easier to understand, and the rest lies in the salesman’s skills to sell his product.
2. Lead Nurturing
Lead Generation is crucial for attracting business to your company and onboarding new customers. Lead Generation and Lead Conversion decide the company’s growth and the retention of customers; some clients do not get on board instantly, so one needs to keep in contact and update them. These updates can range from the latest deals to new products launched by the company.
This lead nurturing process makes it easier to revive earlier declined clients. With lead nurturing, one can ensure massive growth and lead nurturing, and communication is streamlined using call tracking.
3. Increases chances of a full house
Reports have shown that call tracking generates the maximum ratio of leads because it allows users to open up their minds to the salesperson. Once the salesperson understands the user’s issues, explaining how their product is perfect becomes easier.
With this active technique to enhance their working, the salesperson can collect an excellent incentive and bring an entire house business.
4. The worthy gets the credit.
In the case of online leads, there are chances that the wrong person might get credits( the one who hasn’t worked hardest), but with the use of call tracking, the worthy one gets the recognition. Call tracking makes it easier to manage and look out for the leads; once you get the leads, you can get credit for your efforts.
So by implementing the call tracking technique, the incentives go into worthy hands.
You can either use Google Call Tracking for Google Ads or any 3rd Party Call Tracking software if you want to track cross-channel campaigns
5. Increases Customer Retention
Business is a process that requires faith on both ends, which is somehow lacking on the online platforms, but with call contact, one can easily connect to the business person, making it easy to establish faith in the product.
Lead generation is snowballing, and adapting old techniques might result in a high cost per acquisition. Utilise our experience by reaching out toSIMBAA.
We help build high converting landing pages, set-up Call Tracking & even get cost-effective leads for your business. Schedule a free consultation for a custom Lead Generation Strategy for your company.
There might have been times when your assignment deadline would have been on the verge, and you would be waiting for the last rush hour. Then you would open Google and search for your topic, click on the first link, and start writing answers, and never in your life would you have gone to the other page.
But when you are on the other side as a Business Owner, you want your website to rank well on Google because if it reaches the second page, its traffic will fall eventually.
So in this article, we will discuss some techniques and tools which will help you boost your Google rankings, and you can also visitSimbaaas it can provide you with the best services
Why do I need SEO?
SEO, commonly known as Search Engine Optimization, is a group of techniques that will turn out to be a long-term revenue booster for you. Let us move further and try to understand how SEO can affect your website and some basic things to be kept in mind to command SEO, ending with the best free tools to boost your SEO.
Here comes the role of SEO. How can Google rank all websites in the list and believe the first link is the best? What if you are on the other side and want to rank your website?
SEO is a technique of fitting in the top-ranking website’s format, which contains various factors, which often include your website’s meta. These techniques are listed below.
Focus on your Keywords
Content is the king who will bring more traffic to your website
Create backlinks to trusted sites
Avoid 404 pages, insert a forwarding link
Use external links to generate more traffic
Create XML sitemaps to make the site more crawlable
Do not Spam keywords in your post.
I prefer regular posts to bunch posting.
Various tools can ease this process for you, some of which are listed below.
Each website has its own loading time based on the content uploaded, which decides the website’s speed. Google Page insights analyses the URL reports loading time and speed.
A fast-loading website can attract a vast number of customers as it increases the components which are loaded in the cache memory. When an URL is entered in the browser, the server sends the temporary memory-like images to the browser, determining how fast the website will load at another login.
This tool, GooglePage Insights, checks for your website’s loading time and provides the area for improvement. It also provides various suggestions that can help you improve your website speed, e.g. using compressed images, minifying CSS and Javascript, and many more.
Reports ratings:
90-90+ – Excellent and very fast
50-90 – Average
Below 50- slow ( you need to make severe changes to your website and make it faster)
Google Trends is another beautiful free tool by Google that allows you to find the critical SEO component, keywords. Keywords are the key, and this concept has boosted the ranking of various websites. To understand how Google Trends can be valuable for you, let us compare some words; suppose you heard someone say, oh, it’s hot, and someone else mentions warm, so both mean the same.
But the frequency to which they are used on the internet determines their keyword frequency, so for a keyword, its frequency is crucial, and Google Trends provides you reports and graphs. Google trends allow you to compare various forms of the exact keywords and choose the best keywords to boost your ranking.
3. Incognito Google Search
Incognito Search is an effective technique that highly skilled and talented researchers use to analyse their website’s quality. The Incognito mode is a privileged mode in Chrome that users can utilise to search anonymously with no history stored on the system.
So this can help you know how strong your keywords are; when you enter specific keywords, then on which page and on what ranking is your website visible.
Google Analytics is the most valuable and accessible tool from Google. It has allowed users to rank their websites and easily make SEO changes based on the analytics and reports. This tool gives you a complete website analysis and provides details like the number of viewers, organic traffic, ad-based traffic, clicks, and engagements.
This tool is an all-in-one tool that has simplified the entire process and made it easier for people to monitor the work and updates on their websites. This tool also allows you to find the total revenue generated from your website and the number of conversions which is a perfect tool.
This tool goes through a series of sitemaps and technical details of the website and ensures that the technical SEO of the website provides fixes and ways to improve it. This tool displays coverage, removals, sitemaps, and URL inspection. Google Search Console is a high quality SEO monitoring tool powered by Google
Google My Business is an absolute goldmine for Local SEO as this tool allows you to review your website’s reviews and list your business on Google. This tool is a one-point hub where you can manage all the SEO tasks related to your website and business.
This tool from Google provides the most enhanced and optimised codes, making checking the website’s efficiency easier. You can also go through a series of tests on the competitor’s website, which would make it easier for you to make the required changes and become better than your competitors.
This tool allows users to embed various other Google Tools like Google Analytics in your website and keep track of Java Script tracking pixels. This tool turns out to be very handy as it allows you to manage all the tags in a single place and efficiently.
The tools mentioned above are free; you must register your website on the Google portal, and then you can easily use these tools. One more thing to be kept in mind is avoiding black hat SEO, or it will end up getting your website into Google Sandbox. Having an SEO Strategy now is more important than ever.
Don’t understand much of these? Leave it to our SEO Experts In Sydney, Gosford & Parramatta, reach out for a free site assessment and a plan of action to grow your business organically.
The most popular social media websites have seen a lot of activity in the last couple of years. Facebook is still the dominant social media platform. TikTok has seen rapid expansion, and it launched just two years ago. The video platform is ranked 5th in MAU.
For companies looking to connect with their audience, the selection for social platforms is expanding and changing. In the meantime, Instagram has seen remarkable growth and currently holds the number four position in monthly active users (MAU). It is essential to pay attention to where your target audience might be headed.
Facebook was the first platform for all ads, but a more mature audience nowadays favours it. Generation Z and Millenials have moved to Instagram and keep an eye on this area for TikTok. What should you consider when deciding the best place to spend your time (and possibly your advertising budget)?
The best option is to determine the proper channels for your target audience. Check out the relevant social media websites and, based on the results, choose the ones on which you want to increase your presence.
Facebook
Despite a changing demographic, there’s an opportunity to be found on Facebook regardless of your field. Facebook has 2.7 billion monthly active users with $86 billion(2020). Some of the top sectors on Facebook are financial service, e-commerce gaming, retail, media, entertainment technology, telecom, consumer goods, and automotive companies.
Although news feeds frequently suppress business posts, there are still ways to boost engagement without investing in advertisements. You can participate in (or create) groups using the Facebook Messenger chatbot or live video to increase your engagement.
Facebook is a great way to build connections, showcase the people-oriented side of your business, and turn leads into loyal customers and followers. There are various content types suitable for Facebook; however, the main thing is to create content that demonstrates an entirely different aspect of your business. Facebook (and Twitter) are fantastic for reaching large numbers of people. However, they also face much competition.
Around seven-in-ten U.S. adults (69%) use Facebook. The most significant demographic segment of Facebook users is those between 25-35 years, and 18.8 per cent of users are male, and 12.8 per cent of people are female. Seniors over 65 are the most deprived demographic on Facebook (4.8 per cent).
Instagram
Instagram is a popular social media platform that allows influencers, companies to promote their business and focus on products, and coaches to prosper. Since opening shoppable posts in 2018, the possibility of generating a profit for companies that sell products is more significant than ever before. Not only can B2B’s interact with an enormous audience, but they can connect the products’ information and sales directly to the Gram.
Suppose your ideal audience is younger than 35 years old. In that case, Instagram could be an excellent resource because 75% of the 18-24-year-olds use Instagram, and 67% of Generation Z and 57% of Millennials use the app daily. Instagram has 1.16 billion monthly active users with $6.8 billion in revenue (2020).
Linkedin
LinkedIn has 310 million monthly active users with $8.05 billion (2020). Because of its vast professional network, you’ll discover more than 61 million people with senior roles profiles on LinkedIn. If you’re seeking people who can recruit your company, stock your product, or even partner with your business, LinkedIn is the best social media platform to use.
As for worldwide usage, the vast majority of LinkedIn users – 38 per cent, to be precise – are between the ages of 25 to 34, while 35-54-year-olds account for thirty per cent of the total users, followed by 24% of users that fall into the 18-24-year-old group.
35-54-year-olds account for 30% of users, while 18-the 24-year-old group has about 24%
LinkedIn is a highly-focused social media platform. Because of this, it offers a wide range of opportunities to connect to a prestigious professional group that could change the direction of your company.
Youtube
YouTube is the primary video social media site. It holds the second position for monthly active users, with 2 billion. The potential reach of YouTube is unrivalled, and 73% of US adult users are on YouTube.
YouTube has a large user base that spans all different age groups. It’s challenging to reach the older age group, with 38 per cent of US adult users using the platform, which is second in popularity behind Facebook.
YouTube includes a wide range of media, including gaming, beauty, education, and DIY home improvement. YouTube is the best platform that most brands invest in, as video is the fastest-growing form of marketing via content.
YouTube is the most well-liked among those aged 35 or less; it is only marginally. Seventy-three per cent of Americans aged between 36 and 45 are on YouTube, and 70% are between 46 and 55, this is a different trend from other social networks that dramatically drop usage in older age groups.
Tiktok
TikTok is the top site for short mobile videos with a mission to encourage creativity and bring joy. In 2017, just in one year, it became the most popular app globally. Despite efforts to ban TikTok within the US and even being restricted in India in 2020, Tiktok had over 2 billion downloads.
If you’re looking to connect to Generation Z, TikTok is the ideal platform to explore. In the US, 25 per cent of its users are younger than teenagers.
They are also very active; in January 2021, each user spent on TikTok was higher than on Facebook. Tiktok has 689 million monthly active users, and the total revenue is $35 billion (2020). TikTok has more than 80 million active users per month in the United States. 60% of users are female, and 40% are men. 60% of users are between 16-24 years old. 26% of users are between 25-44 years old.
Bottomline
Social media is vital for any company that wants to remain consistent and get noticed online. Since it allows you to help connect with customers next door, it can aid in reaching out to those across the world.
In addition, it is also a powerful way to build brand recognition and generate new prospects, driving more web traffic. Also, it can help you know your customers better, understand the habits of your most loyal customers, and improve the quality of your service to customers.
The trick to choosing the best platforms for social media to suit your company is determining the objectives you’d like to accomplish through advertising. Find out which platforms your targeted customers are already using, and then select one compatible with the kind of content you produce. If you are confused about choosing a social media platform, you can trust SIMBAA to build the right mix of digital marketing strategy for your business.
If you are into e-commerce, you already know sales’ importance. Without sales, there is no business. You must fulfil the customer’s needs, and you are good to go. But the valid question is why you. Why does the customer choose you only and not others when there is a high possibility of getting a better deal? The simple answer is connection.
In the digital era, content is the only way to connect with your audience. It is the best way to sustain your old customers and garner new ones.
Let us look at content types that elevate your business conversions
1. Interactive Content
Content Marketing’s new strength is interactive content. The idea behind interactive content is not to drive sales but to just have fun with customers and deliver them a joyful experience by interacting with them via your firm’s social media handles.
Consumers seek richer, visually engaging content, according to 90% of responses. It includes quizzes, games, trending posts, memes, etc. In most cases, it could be as simple as replying to your customers whenever your brand gets tagged. The more you interact, the more loyalty it builds.
2. Social Media Stories
Even companies with fewer than 10,000 fans may use social media to increase attention to their products and services with social media stories. Customers can view an item’s description, price, and name in your Instagram Story by clicking on it. Regarding social media stories content, consistency is the key to selling your product/service.
3. User-Generated Content
It is the content that your customer puts out on their social media platforms. It unquestionably showcases the sturdy quality of your product or service. The customer feels delighted to be associated with you and is now telling the world about your business.
It is low-cost, expandable, and genuine. It expresses a trustworthy brand. 90% of customers feel it greatly impacts their purchasing selections than advertising mailings.
4. Community Support
If you think carefully, a community makes your brand a success. It presents your business in a positive light that is not focused on earning money but also understands the humanitarian side. And if you have achieved what you aspired to or are on that track, giving it back to the community is one of the prime tasks you must follow.
You can distribute your service/product for free or lower costs for those who can not afford it. You can donate your product/service during natural calamities. If you are willing, you will find ways.
5. Reviews
Users are more inclined to pay for your goods or service when someone else recommends your goods or service. Customers just want “evidence” that your goods or service is trustworthy. User reviews are valuable and are a powerful content marketing tool for your brand.
The above are a few ways to drive sales, there is no hard and fast rule to follow these. In actuality, the marketing scheme with every business. The two companies can be in the same industry, but they must adhere to distinct marketing techniques to stand out.
SIMBAA is one dedicated partner that offers expert services for your content marketing needs, if you are finding it hard to consistently generate and syndicate content, reach out to a friendly content marketing expert in Sydney today.
You’ve been working with your current ad agency for a while now, and you feel like you’re not getting the most out of your Google Shopping Ads.
It’s no secret that Google Shopping Ads can be incredibly effective when done correctly, but it’s also easy to make mistakes that can cost you dearly.
Is your google ads agency doing this to your google ads account?
Google Shopping Ads are a powerful tool for any eCommerce business, but they can be especially valuable for those looking to scale their operations. With Shopping Ads, you can put your products in front of millions of potential customers who are already searching for what you sell. And, because Shopping Ads are powered by Google’s extensive search data, you can be confident that you’re reaching the people who are most likely to buy from you.
What’s more, Shopping Ads are highly customizable, so you can tailor your campaigns to focus on the products that are most important to you.
And, with a few simple tweaks, you can optimize your campaigns for maximum ROI.
Most agencies rely on Google Shopping Ads to drive traffic to their client’s sites, but there are a number of strategies that they may miss.
In this post, we’ll take an uncovering some of the most effective ways to harness the power of Google Shopping Ads to drive sales and growth. So, if you’re ready to take your eCommerce business to the next level, read on!
1. Use Shopping Ads to reach new customers with high-margin products
One of the best things about Shopping Ads is that they allow you to reach new customers who might not be familiar with your brand.
If you want to make more money with your Google Shopping ads, then you need to focus on selling higher-margin products. By segmenting your product ads and only showing those that have a higher profit margin, you can increase your overall profitability.
Of course, this isn’t always easy. You need to carefully consider which products are most likely to sell at a higher margin and then price them accordingly. But if you can find the right mix of high-margin products, you can make a killing with your Google Shopping ads.
You after using our Shopping Ads Strategies
2. High-budgeted Cart Starters campaign
These are the items that customers are known to add to their carts without hesitation. They could be top sellers or well-known brands that people recognize and trust. By adding these products to their cart, they’re opening themselves up to your recommendations for other profit-making products.
For example, you might advertise a discounted pair of Nike shoes and, once they’re added to the cart, suggest a high-margin product like a tracksuit. By starting with products that are known to move quickly, you can increase your chances of making a sale and boost your profits plus increase your average order value.
3. Don’t fret about the comparison shoppers
For comparison shoppers who like to get the best deal, create a special campaign with an offer they can’t refuse.
This is a great way to get more exposure for your store and to make sure that your potential customer is getting the best possible deal. By bidding for the top spot on Google Shopping Ads, you will be able to ensure that your store is seen by the comparison shoppers who are looking for the best deals.
Side note: Always test and create high converting upsell & cross-sells, adding them to your website not only helps increase AOV but can also increase conversions.
If you’re not sure how to get started, our team of experts can help you create a campaign that will get you the results you’re looking for. Contact us today to learn more.
4. Test bids across devices, days & locations
By testing bids across different devices and days, you can figure out what works best for you and adjust your ad configuration accordingly. This way, you can make sure that your ad reaches the right people at the right time.
For Example, You may examine your Google Ads data to see which hours of the day and days of the week result in the most sales. Then, you can utilize bid adjustments to boost your bids during those times. This will help ensure that your ad reaches people who are most likely to buy from you when they’re most likely to be online and shopping.
Or, let’s say you want to target people who are searching for your product on their mobile devices. In this case, you could set a bid adjustment to target mobile devices specifically. You can also use bid adjustments to target specific locations.
Let’s say, you want to target people in a certain city or country, you can set a bid adjustment for that location.
All in all, testing different bid adjustments can help you fine-tune your ad campaign and get the most out of your advertising budget. So don’t be afraid to experiment!
5. Keywords Always Go in Product Title
Since google shopping ads don’t use keyword targeting, the best way to ensure your ad is shown for the right searches is to include keywords in your product title. This way, when someone searches for a keyword you’re targeting, your ad is more likely to be shown.
If you’re selling multiple products and want to target different keywords with each product, you can use what’s called “negative keywords.” Negative keywords are words or phrases that you add to your ad that tell Google not to show your ad for certain searches. So, if you’re selling both women’s and men’s clothing, you might add “women” as a negative keyword to your men’s clothing ads, and vice versa. That way, your ads will only be shown for the searches you are targeting.
6. Optimise your product feed
If you want to ensure that your product appears in Google Shopping, it’s crucial to optimise your product feed. By making sure that your product data is accurate, complete and up-to-date, you can make sure that Google Shopping displays your products prominently and accurately.
Here are some tips on how to optimise your product feed:
1. Include all required attributes
When creating your product feed, make sure to include all required attributes. Google Shopping requires certain attributes in order to list your products, so if you’re missing any of them, your products may not appear in search results. Click Here here for the complete product data specification shared by Google
2. Use high-quality images
Make sure to use high-quality images for your products. Google Shopping places a lot of emphasis on visuals, so using clear and professional-looking images can help your products stand out from the competition.
3. Use descriptive titles and descriptions
When writing your product titles and descriptions, be as specific and descriptive as possible. The more information you can provide about your product, the better chance you have of appearing in relevant search results.
4. Keep your product data up-to-date
Google Shopping relies on accurate and up-to-date product data, so it’s important to regularly update your product feed. If you make any changes to your products, make sure to update your product feed accordingly.
By following these tips, you can optimise your product feed and improve your chances of appearing in Google Shopping. By making sure that your product data is accurate and complete, you can help ensure that your products are prominently displayed in search results.
7. Negative Keywords & Negative Keywords List for Shopping Ads
In our research across new multiple clients, we found that Negative keywords are the most overlooked campaign setup.
This is so important that we dedicated a sub-section to this article, If you’re not using negative keywords in your Google Shopping Ads campaigns, you’re missing out on a crucial tool that can help you save money and improve your conversion rate. Negative keywords allow you to exclude certain terms from your campaigns, ensuring that your ads only show up for searches that are relevant to your business.
more control over your budget,
increase your conversion rate,
irrelevant search queries,
Improve your Google quality score,
and improve your click-through rate (CTR)
Some common examples of negative keywords include:
-out of stock
-sold out
-clearance
-cheap
-discount
Adding negative keywords to your campaigns is a simple way to save leaky budget.
You can create multiple negative keyword lists, apply them to 1 more campaign and maintain a template to apply for current or future campaigns, another advantage of a negative keywords list is that it is dynamic, as soon as you add a new keyword to the negative keyword list, it will automatically be added to all of the ads and campaigns that are using that list. This can save you a lot of time if you are running multiple campaigns and need to regularly update your keywords.
8. Prioritise Your Shopping Campaign
Not all Shopping campaigns are created equal. There are many reasons to set campaign priority in Google Shopping Ads. First, it allows you to ensure that your most important campaigns are getting the most attention from potential customers. Second, it helps to keep your campaigns organized and focused on your goals. Finally, setting campaign priority can help you improve your overall performance and ROI.
You can set the priority of your Google Shopping ad campaigns in the “Settings” tab. To do this, click on the “Campaigns” column and then select the checkbox next to the campaign you want to prioritize. Then, click on the “Set Priority” button and select the priority level you want to set for that campaign.
9. Use Promotions to Scale Up
If you’re looking to get your Google promotions up and running from your Merchant Center, there are a few things you’ll need to do. First, create a promotion in your Merchant Center account. Then, generate the ad code for that promotion and add it to your website. Finally, make sure your website is verified with Google so that the ads can start running.
Creating a promotion in your Merchant Center account is easy. Just log in and click on the “Promotions” tab. From there, you’ll be able to create a new promotion by entering some basic information about it. Be sure to include an end date for your promotion so that it doesn’t run indefinitely.
How do promotions look on google shopping ads?
Promotions on Google Shopping ads look like regular ads, but with a “Special Offer” tag next to the price. The tag will include details about the promotion, such as how much you’ll save. Promotions can be a great way to catch users’ attention and get them to click through to your website.
There are a few benefits to running promotions on Google Shopping Ads. First, it can help you boost click-through rates and drive traffic to your website. Promotions can also help you stand out from the competition and attract new customers. Finally, promotions can help you clear the inventory of old or seasonal products.
BONUS: Top Tips to improve google shopping conversion is not inside Google’s Ad Console, its actually on your website
Here are some of the best practices to improve your website conversion
Improve the website user experience
Improve website speed
add up-sell & cross-sells
Display security badges
Exit-intent popups
create a strong call to action
Add customer testimonials and reviews
use social proof
There you have it! These are some of the ways you can improve your website conversion. Start implementing these techniques and see how they can help increase your sales and revenues
Work with a specialist who knows how to get the most out of your Google Shopping Ads. Our team has years of experience in creating and managing successful Shopping campaigns, and we’ll help you get the most out of your advertising budget.
To Start Off, Let a fresh set of eyes run over your Google Ads account to make sure you’re optimally using the budget, get in touch for a Free Google Shopping Ads Audit from Top Google Ads Experts in Parramatta, Sydney & Central Coast. Book a Strategy Session Today
Looking for growth hacking techniques? you’ve reached the right page
Every top company has growth in mind, and they aim to turn profits and keep investing and working towards their vision. For emerging entrepreneurs and companies, the goal is constant growth as time passes, in this article unveil 10 growth hacking technique that companies used to scale exponentially.
What is Growth Hacking?
Growth Hacking is a term coined by Sean Ellis, the founder and CEO ofGrowthHackers. Also known as growth hacking marketing, Ellis describes a growth hacker as an individual whose ‘true north’ is growing. The end goal for growth hacking is growth which is why it is an excellent business strategy and is used by top companies.
Anyone who practices growth hacking is a growth hacker. Growth hacking involves using creative methods like various initiatives, techniques, and tools to achieve consumer growth. An ideal growth hacker will be well-versed in marketing and engineering. Not only developing new ideas is essential, but also testing them to understand the results.
Growth hackers constantly strive to develop new and effective strategies to expand their customer base. Growth hackers target new customers to bring in business through product innovations, technology-based development, and new distribution channels. Following are some growth hacking techniques used by top companies around the world:
Growth Hack #1. A Referral Hack Always Works
Top companies like Dropbox use a referral scheme so that customers have started asking for referral codes among themselves. Referrals benefit both the customers and, by extension, the company. The best part about referrals is that customers benefit from the referral codes and the companies get to expand their business and customer base.
Growth Hack #2. Unexpected Freebies
If you want to attract new customers, sending them emails detailing how well your product or service works might not be the best approach. Such emails are often considered spam and end up in the bin. But customers will read the entire email if they are being offered something for free.
Carvana, a car retailer, used the same tactic and offered their customers their competitors do not. If the regular customer is not used to such a treatment, they would obviously gravitate toward the business
For example, completing a survey to get a product is not a deal most customers would consider making? It will get to more potential customers and give them a chance to know the product quality by themselves and then decide if they would like to buy your products. What’s more? They would be more vigilant towards the content of your emails following this offer.
Growth Hack #3. Be Trustworthy and Accept Criticism
Any company’s website makes customers suspicious. Allow customers to see every review, whether it’s excellent or unsatisfactory. Growth hacking means building trust, turning customers loyal, and capitalising on trust as many top companies do. Upwork has been providing freelancers with a trustworthy platform that pays off well in the long run.
Growth Hack #4. Reward Programs
Another way to build a loyal customer base is through a reward program. As necessary to get new customers, it is equally important to retain the ones you have already got. Giving out a reward or points for each purchase encourages customers to shop more from that company.
If the points enable the customers to access something desirable, they will continue buying from the company. GrubHub is a perfect example of a company that offers a loyalty program. They began theirs in 2011 and have since experienced significant growth.
Growth Hack #5. Ask for Immediate Action
If you show a sense of urgency behind a product or service, customers are more likely to see what the fuss is about. Top companies present limited period offers and discount sales now and then to promote their products and draw in more customers. Countdown timers and emails notifying about the deadline are all growth hack techniques used by top companies to boost sales.
Another thing to note here is that the deal should appear to be benefitting the customers, so if the product is unappealing, all the efforts would be for naught. For instance, if you look at Groupon, they offer their services for a limited time which allows users to act quickly, hence boosting business.
Growth Hack #6. The Pufferfish Survival Tactic
If you have seen a pufferfish, you know it expands to three times its size when it realises it is in danger. The increase in size makes the threat back away. Top companies often display their business thriving internationally, making their company seem more significant. It encourages more people to buy, which is how they keep growing. Pipetop, a startup, went into the big leagues via just this tactic.
Growth Hack #7. FOMO is Real
Fear of missing out or FOMO is another growth hack to attract customers. It is used mainly by top companies when they want to promote a new service. Top companies often limit access to certain services until a certain member is not subscribed. This works as more and more customers sign up to avail themselves of the exclusive benefits.
Gmail had very few users when it started out. The creators banked on the fear of missing out and made sure that the platform was accessible by invite only. This created a feeling of being included in something exclusive.
Growth Hack #8. Piggybacking
Many companies use networking tactics to accelerate their growth. New companies that are now leaders in the industry began by piggybacking on already popular networking platforms and banked on the connectivity of their current customers to get new ones to sign up. This is easier than a referral and just as effective. Optimizely used their resources to network their services across major platforms.
Growth Hack #9. Be Visible and Available
Emails and advertisements can make you visible, but marketing strategies need to be effective enough to lead the viewer into becoming a customer. Accessibility or availability is another aspect of growth hacking that all top companies have mastered. AussieKart is a Sydney based toy eCommerce company that uses targeted advertising to be available to their consumers and built their business.
With call-to-action links and easy accessibility to their products & services without investing a lot of time, top companies have increased the number of users. Visibility can include sponsoring shows and other campaigns, while accessibility simply means reachability, so customer service must always be on their toes.
Growth Hack #10. The Freemium Model
Many companies cater to a large client base for free and simultaneously offer exclusive services for a portion of that large customer base for a fee. As a new business, you have to begin as most companies did; by offering certain basic services.
Tap into the potential of distribution channels and get more subscribers. Then it is upon your service to persuade those subscribers to become premium members. Companies like Spotify and Grammarly rely on this model to create a growing customer base.
Spotify provides music streaming free of cost to all users but interrupts the flow with ads every three to four songs. For customers to opt for the ad-free version, they would have to go with premium. Similarly, Grammarly works to provide basic grammar correction in writeups. However, it only helps to a certain extent. For specific corrections in tone and theme, one would have to get a premium.
The Takeaway
Growth hacking by top companies teaches all emerging entrepreneurs to be resourceful in their approach. Growth hacking and creativity go hand in hand. To tap into the potential of exponential online growth, Our proprietary growth hacking framework Helium1 has scaled over 55+ businesses to attract customers at a lightning-fast speed.
Reach out to us to see if we’re a good fit to scale your business to the next level
